La Baula is a brand that was born with the dream of becoming the bread of the city of Barcelona, just as the “pretzel” is that of Berlin. Made from 100% Mediterranean ingredients (sesame, olives and rosemary), it is baked in an iconic “baula” (chain link) shape, an item that is strongly associated with the patron saint of the city.
We at Chilli design accepted the challenge of creating the branding for the product as well as designing the packaging and communication pieces, wagering on a solid visual brand with a personality of its own that is evocative of the natural and traditional character of the product.
Would you like to know more about this project? Please do not hesitate to get in touch with us!