Argal: How to innovate in packaging design without losing sight of tradition.

Redesigning the packaging for the Fuet, Iberian ham and Chorizo range. The project involved updating the design in order to better convey the quality, tradition and authenticity intrinsic to the product whilst seeking shelf impact on shelves that are often saturated with references.

Moreover, we suggested printing material to reinforce the goal of the project.

The result: a simple and honest design that highlights its superiority faced vis-à-vis other competitors.

If you have found this project interesting, please get in touch with us and we will tell you more about this and other challenges.