Zumosol has decided to expand its natural fruit juice range to milk and fruit juice blends in order to reach a younger audience. A perfect combination of healthiness and flavour that is ideal for breakfast or a snack.
We decided the emoji-based graphic line that is already present in the packaging of the base range, adding a glass of milk and a splash of juice in accordance with the coour of each variety as key elements. What did we achieve? We assisted the differentiation between varieties by consumers and transmitted the foremost benefit of the product (only milk and fruit juice) through a clear icon.
What do you think? Get in touch with us and learn more about this or other projects.