Torras, the well-known chocolate brand, features a range of sugar-free chocolates among its products. Its image had not been renovated in years, minimising the main benefit of the product: incredible taste with no added sugar.
We at Chilli design redesigned the packaging architecture with three very clear goals:
- To unify the graphic design cross-wise throughout the entire range.
- To emphasise its main benefit.
- To increase product appeal.
The results? A product line that corresponds to its brand proposal: chocolate with no added sugar and the best flavour.
If you would like to know more about this project or how we would tackle yours, please do not hesitate to get in touch with us.