Topfen Creme is a delectable combination of twice whipped yoghurt and fresh cheese for the Austrian market. The problem? A brand image that had not been updated in years, thus putting the brand in a position of weakness faced with the arrival of new competitors on the market.
We at Chilli design were in charge of redesigning the brand, unifying the parent brand, the sub-brand and the benefit within a single brand block with a clear colour code, thus achieving a greater impact on the shelves. We worked on the appeal of the varieties and reorganised their pack architecture, easing differentiation between varieties.
Looks good! Please get in touch with us to lean more details about this and other products we could carry out.