Borges, the go-to brand for nuts, asked us to design their new range of nuts for a teen audience: Mr. B, The true American snacks.
After assessing several creative territories within the American collective imagination we chose to provide each variety with a personality of its own inspired by the graphic identity of American football teams. The resulting packs were iconic and provided with customised storytellings that were customised, impactful and attractive to the target audience.
Have you got a similar project? Get in touch with us and we will gladly discuss how to carry it out successfully.