Mr. Brownie: Brand identity and packaging for this delicious family of craft pastries.


Within the context of its policy of expansion, Magdalenas Lázaro decided to launch a range of delicious and varied brownies for the American market and, ultimately, for the international market.

We at Chilli design tackled this project by creating the identity for this new brand: range naming, storytelling, packaging design and all communications materials required for its launch.

An empathetic, fresh and spontaneous design that clearly responds to the goals of this delicious family whose success has allowed it to continue to grow with the arrival of Mrs. Muffin and Mr Cake.

Do you have any delicious projects such as this? Get in touch with us and we are certain we will manage to make it grow together.