Falke: Brand identity and launch of a new 0,0 beer for the Heineken group. 

 

The Heineken group, a premier brand in the beer sector, chose Chilli design to create and launch Falke 0,0, a brand of beer produced for the Mercadona supermarket chain.

For this designed we used the blue colour code of the category, including brewing graphic elements and other iconic features of the previous original Falke beer, such as the eagle on the shield. Finally, we created a striking lettering that clearly conveyed the great taste of this alcohol-free beer.

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