Rondel, a cava from the Codorniu group with over 60 years of history, decided to update its packaging design to modernise it and open it to a broader audience.
We carried out a branding exercise in order to modernise and homogenise the range, reducing its complexity and improving pack architecture. One of the most outstanding parts of this exercise was the creation of a background pattern inspired by cava cork caps.
And voilà! The result: a rejuvenated packaging and a more attractive brand image that improves its value equation in order to become the most attractive choice for the target audience to give a toast.
Do not hesitate to get in touch with us to learn more about this or other projects.