Danone, a leading brand in the dairy category, has decided to unite all of its deserts under a single big brand and range image. This branding exercise responds to its brand strategy, in order to assign more resources based on the dessert category instead of products.
In this scenario, market players focus on the core idea of “pleasure”, so we at Chilli design have chosen to stand out through the use of a differentiating USP: its origins. Danone is the only brand that can appropriate this territory, as it became the first company in Spain to sell yoghurts at an industrial scale in 1919.
What have we done? We have observed its past in order to develop a brand and packaging graphic design that follows the “back to the roots” market trend that stands out and has both a high shelf impact and storytelling that highlights each recipe.
Would you like to know more about this project or other similar ones? If so, please get in touch with us, we would be delighted to have a chat with you.