Cruzcampo has launched a new beer on the market with the goal of securing a space in the Daily Premium segment with a design with increased perceived value, both for current consumers and potential consumers.
We at Chilli design not only developed the brand and its corresponding brand book, but also a packaging design that maintained simplicity with nods to the Andalusian collective imagination, such as the ceramic tiles in the background and a very unique and iconic stencil. Moreover, we highlighted the Z so that it could become one of the main key visuals in the packaging.
If you have found this project interesting, do not hesitate to get in touch with us to learn more.