PASITOS: BRANDING AND PACKAGING TO INCREASE PERCEIVED VALUE.

The Pasitos range of children’s hygiene products needed an update across the board, both at the branding level and at the level of its packaging design.

We at Chilli design developed a design that improves perceived value, and we reorganised pack architecture in order to assist the act of purchasing.

The project was completed with the creation of the brand book.

Do you have a challenge like this one? Come on over and discuss it with us and we will find the best way to face it.