Aquabona, Coca-Cola’s water brand, bases its stand on the fact that water is water, honest messages on hydration, respect towards its natural springs and making consumers’ lives easier with innovative formats.
It is with this very same philosophy that we created the Aquabona family, assigning a specific role to each of its members, thus allowing each one of them to launch different brand messages ranging from an innovative format to messages focusing on the environment or specific advertisements.
Among the different challenges in the project, we carried out:
- Concept creation of the Aquabona Family
- Drafting packaging texts
- Creating an ad hoc typeset
- A graphic item toolkit to be implemented in POPs
Did you find this interesting? Get in touch with us to discuss this project or any other one you have in mind.